Topic List
Defining Corporate Responsibility
- Qualitative description of what corporate responsibility means to people
around the world
- Role companies should play in society
- Views on government regulation of CSR
Corporate Leaders and Laggards
- Perceived percentage of companies currently acting responsibly
- Most socially responsible company
- Least socially responsible company
- Perceived social responsibility of companies that produce unhealthy products
Communicating Responsibility
- Awareness of corporate CSR efforts
- Interest in learning more about CSR
- How people learn about socially responsible companies
- How people learn about socially irresponsible companies
- Credibility of CSR CommunicationsViews on CSR as PR
- Corporate responsiveness to public concerns
Enhancing Corporate Reputation Through CSR
- Impact of various CSR initiatives on corporate reputation (including: philanthropy, charitable foundations, CSR reporting, CSR advertising, CEO engagement, employee volunteerism, ‘green’ products, NGO partnerships)
- Impact of corporate-NGO partnerships on reputation of companies
- Impact of corporate-NGO partnerships on reputation of NGOs
- Impact of corporate-United Nations partnerships on reputation of companies
Socially Responsible Investing
- Impact of CSR on investment decisions
- Impact of CSR reporting
- Profitability of socially responsible vs irresponsible companies
- Credible indicators of social responsibility from an investor point of view
- Importance of executive accountability re: CSR
Demographics Identifying
- Opinion Leaders
- Shareholders
- Corporate Employees
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